API stands for Application Program Interface. It refers to a set of tools, protocols or routines used for building applications. An API informs software how it must interact. APIs allow you to integrate accurate business data from a wealth of sources into your own systems, workflows, websites, and products. Fast – and in real-time. API help you to enhance and increase the efficiency of your business processes and make confident, well-informed business decisions, improving the customer journey through integrated programmes that are connected for a purpose.


Application: a software program. This could be anything from a desktop computer program to website software – Microsoft Word to Google Maps.

Programming: the coding that makes up the blueprint of a software program. If you don’t know much about coding, it is what looks like a jumble of letters, numbers, and symbols that creates computer language.

Interface: the way two software programs speak to each other


What does an API do?

A website uses a URL address to make a call to a server and pull up a webpage in a browser. APIs also facilitate calls to a server, but they execute it more simply. They connect the web, allowing developers, applications, and sites to tap into databases and services (or, assets)—much like open-source software. APIs do this by acting like a universal converter plug offering a standard set of instructions.

The Components of APIs:

  • All APIs begin with shared assets—they’re the currency of an API
  • Next is the API, which acts as a gateway to the server
  • The immediate audience of an API is rarely an end user of an app; it’s typically developers creating software or an app around those assets.
  • All of this results in apps that are connected to data and services, allowing these apps to provide richer, more intelligent experiences for users.
  • In the end, the beneficiaries of these apps are the end users themselves.


API and Future

APIs have the potential to transform businesses. It helps to increase sales, reduce paperwork and other time-consuming, outdated and expensive measures to run their businesses. With the help of API companies are able to reduce costs and time spent by “building their solutions with best-of-breed components, When you consider the Internet of Things, it’s easy to see that the influence of APIs is growing beyond tech-based companies.

  • Increase revenue
  • Extend customer reach and value
  • Support sales and marketing activities
  • Stimulate business and technical innovation
  • Ease integration of backend data and applications